![]() The iOS market is so tiny that it gets soundly beaten by Android across all devices. In Africa, however, Google dominates across all categories uniformly. Not counting the United States, this matters on other continents, where iOS takes the fight back to Android through the popularity of its iPad tablet devices. (StatCounter) Android vs iOS Market Share in AfricaĬonsidering the search popularity of the term Android vs iPhone, a lot of people don’t make the distinction between operating systems (Android, iOS) and mobile phones (Samsung, LG, iPhone). Apple is leading the tablet game in Asia, with a 58.62% market share, ahead of Android’s 41.18%. iOS has a tiny 8.6% OS and 12.69% smartphone market share share in Asia. Android is king of mobile operating systems in Asia, with a massive 85.9% market share. Over half of all devices in Asia (53.63%) have Android installed. Predictably, tablets save the day for Apple again, although it’s a tiny market in comparison. ![]() Thus, the market share of Android vs iOS is heavily skewed towards the former, which manages to beat even Microsoft Windows as the most installed OS across all types of devices in Asia. Due to desktop computers being a luxury for many homes in China and India, smartphones are the primary devices used by the majority of the Asian population. According to DeviceAtlas, the iOS and Android market share in the UK are evenly matched (49.9% 50.1%).Īndroid is a pretty dominant force in Asia. As far as tablets are concerned, iOS is the leading OS with 59.69% of the EU market, ahead of Android with 40.09%. In Europe, Android is the dominant smartphone platform with a 71.76% market share, followed by iOS with 27.58%. iOS is installed on only 14.33% of smart devices and computers in Europe. With a 33% market share, Android is the second most popular OS in Europe, right behind MS Windows. The difference between iPhone and Android devices is least pronounced in the United Kingdom, where the two operating systems are fairly evenly matched. Unlike in the States, Apple has a very small presence on the smart device market in Europe, saved only by a strong presence on the smart tablet market. Android is the OS of choice for nearly three in ten tablet owners in America (29.54%).Ĭomparing the market share of iOS vs Android in Europe, we are again faced with a very different picture. ![]() 44.29% of mobile phone users in the United States have Android installed on their phones. A quarter (25.28%) of the market share makes Android the third most popular OS across all platforms in the United States. With 70.21% of all devices running iOS, Apple is the dominant force on the tablet market. iOS is the mobile OS of choice for more than half (55.55%) of US consumers. Over a third of all devices in the United States (33.26%) have iOS installed. Considering how many people have iPhones in the States as opposed to how many iPhones have been sold worldwide, it’s little surprise that it’s still one of the toughest markets in the world for Google to crack. But what is the situation like in America? How does the battle of Apple’s iPhone vs Android devices made by dozens of other manufacturers look at home? Even casually analyzing the Android vs iOS market share in the US gives us a very different picture compared to the stats we saw worldwide. Looking at the global stats, it’s clear that Android emerged as the winner on the global market in all categories except smart tablets. (IDC) Android vs iOS in the United States IDC predicts that by 2022 iOS and Android device market shares will account for 100% of the market (87% Android and 13% iOS). With 36.65% of the tablet market share, Android is the second most popular tablet OS worldwide. Apple dominates the tablet market, with iOS accounting for 63.11% of all installed operating systems on smart tablets around the world. The iPhone market share worldwide accounts for 24.79% of all smart mobile devices. The Android market share currently represents 74.13% of the global mobile operating system market. With 14.92% of the global OS market, the iPhone ranks third across all platforms, behind Windows and Android. Android is the most popular OS worldwide with 40.47% of the operating system market share across all types of devices. Android and iOS jointly account for over 98% of the global smartphone operating systems market share. However, the popularity of the iPad helped Apple beat its competitor for the top spot in the tablet market. In terms of overall and smartphone statistics worldwide, Google was the dominant force last year. The low percentage of iPhone users vs Android in 2019 looked far less impressive for Apple than the situation with tablet devices. The battle of iPhone users vs Android users primarily takes place on smartphones, but Apple and Google have sizable market shares on tablets and other smart devices, as well. The first section of our Apple vs Android showdown concerns the global numbers.
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