![]() Back in the day, having a name that was near the beginning of the alphabet and taking out just a little larger YP ad certainly gave businesses an advantage. One such company in my area has become so lazy that they just dump a bundle of them off at our bank of mailboxes on the street and someone in the neighborhood ends up putting them in their recycling bin after they’ve sat out in the weather just a little bit too long, but before they turn into too much of a mess to at least become post consumer waste.Īs a small business, sometimes it is difficult to decide where to spend your advertising dollars. Social networking icons by, two or three different printers of these directories probably still drop these ridiculous directories off to your front porch each year. (marketing, writing, and career services) (How to have more fun and spend a lot less money) (ethical, cooperative, and profitable business success) You're also invited to visit our sister sites: Writing, and career assistance since 1981.įor information on reprinting articles from this site, click here. This site is brought to you by Shel Horowitz,ĭirector of Accurate Writing & More-bringing you marketing, Global Travel Review - Global Arts Review - Peace & Politics Magazineįrugal Marketing Tips - Frugal Fun Tips - Principled ProfitĬlick here to order Shel's books on cost-effective and ethical marketing If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.Įthics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. With promotions, special reports, mastermind "15 Tips for Better Yellow Pages BIG Mike McDaniel, All Rights ReservedīIG Mike is a Business Consultant and Professional The more ads a directory has, the moreįor more about Yellow Pages, get my article Research shows we use directories loaded withĬontent. Two big independents, look for books with lots ofĪds. You don't go with the phone company's book or the Which book do you buy? More than one? Depends. The Yellow Pages industry accounts for more than In Los Angeles County alone, there are 135 phoneīooks from different publishers and in several Nation the largest independents are Yellow Type directories produced by 250 publishers in the ![]() There are now over 2,300 independent yellow page Selling a second, or third or fourth, book of yellow Then came deregulation and publishers found that On yellow paper combination was the easiest toįor the most part, the Yellow Pages were theĮxclusive monopoly of the RH Donnelley and the Then followed research that showed that black type Rather than wait weeks for a new shipment, used The printer ran out of white paper in 1883 and No one knows for sure how those pages turned He helped create an entire industry that we know Donnelley established theįirst classified telephone directory advertising, Not needed because operators made the connections Professional, miscellaneous and essential service listings.Įarly directories only listed names numbers were The headings were divided into four sections: residential, Haven Telephone Company (Connecticut) There wereĮnough people "on line" to cause them to publishĪ little white card with the names of all 50 subscribers. The fastest growing of the new Bells was the New Someone to connect and disconnect the callers Were enough telephones for a "central office" and "Watson, come here I need you" conversation, there ![]() Once Alexander Grahamīell got it working, it spread like the southern
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